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Lots of good resources linked from this site by Daniele Bartolini: Data Oriented Design Resources
Data-Oriented Design book (2013 beta version) - PDF download
This is a free resource. Feel free to read, copy, download, upload, print, burn to CD, hand to someone on a pen drive, but do not claim the work is your own, or charge anyone for the right to read the material.
Here's another example of premature optimisation:
Swap data for energy, and the demand oriented approach to fulfilment changes the function used to determine fitness. With energy, the demand over time was well known, but ignored by thousands of people installing expensive hardware.